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Production Company: Electriclime
Client: Betr
Agency: Deloitte Digital
Director: Leigh Powis
The Lift Producer: Magali Sagarra
Casting: Yanga
BTS: Eduardo Herce
From Casting Director Daniela Parkes:
The main challenge was to bring out honesty within talent. Often, placed in front of a camera, people feel a need to do, or perform. For this particular project, we just wanted to see them be, breath and live, which strangely enough can be difficult. Also, finding Australian football players here was tough.
